Our Solution

AAAZA strategically indentified Johnnie Walker Gold Label’s target customers in the Korean American community to fit the following profile

-Age 30-50

-1.5-2nd generation

-Mass affluent: young professionals and entrepreneus

-Tech savvy: spend a lot of time on social media, especially Facebook

-Business owners, community leaders and celebrities

Our Communication Strategy:

To surprise the target audience with the rich and bold taste of Johnnie Walker Gold Label and the premium level of the label.

Results:

Due to AAAZA’s marketing efforts, media relations, and selection of high-profile event sponsorships, sales for Johnnie Walker Gold Label increased by 60% within the Korean American market. In addition, AAAZA generated over 735,000 media impressions through PR and social media exposure.

Our Solution

Using sales data and census zip code research, AAAZA analyzed DMAs and ethnicities in the US to identify the markets with the highest potential to draw new customers. Based on the influx of new immigrant populations who frequently send money abroad and the lower presence of competition, Seattle was determined to be the DMA in which MoneyGram could increase transaction rates by targeting Filipino, South Asian, and African immigrants.

Results:

Brand ambassadors engaged and interacted with over 45,000 total attendees at community events via games and photo booths that captured email information. Out-of-home large billboards in Filipino, South Asian, and African communities as well as table tents and lighting panels in popular local restaurants and shopping malls helped to educate and drive awareness of MoneyGram services.

Our Solution

AAAZA developed an integrated campaign highlighting leadership claims around top-selling Ford cars and trucks to increase favorable opinion and drive consideration.

-Mustang-#1 Sports Car or 45 years

-F-150-America’s Best-Selling Truck for 40 years

-Fusion-2017 Top IIHS Safety Pick

-Ford – America’s Best-Selling Brand

Results:

Brand ambassadors engaged and interacted with over 45,000 total attendees at community events via games and photo booths that captured email information. Out-of-home large billboards in Filipino, South Asian, and African communities as well as table tents and lighting panels in popular local restaurants and shopping malls helped to educate and drive awareness of MoneyGram services.

Asian Americans value companies that are leaders in the industry and are more comfortable with companies that have been in business for a long time.