CAREERS

The Media Strategist is responsible for the planning, implementation, and day-to-day maintenance of media plans. The Media Strategist reports to the Media Strategy Supervisor and works closely media strategy team and account team to develop strategic recommendations that meet client marketing objectives. The ideal candidate will have excellent communication, writing and analytical skills, as well as strong traditional and digital media planning, buying and activation experience. A minimum of 2 years of experience is required.

The Media Strategist will report to the Media Supervisor and work closely with Media Associates in addition to interaction with Account, Strategy and Creative teams.

Responsibilities

• Work with Account Service and Creative team to develop media strategies and recommendations to meet established KPIs and campaign goals
• Execute and manage media buys including implementation, negotiations, and budget management
• Effectively manage all daily tasks as well as train and mentor the Media Strategy Associate
• Remain current on the status of media campaigns to inform weekly internal and client status reports
• Analyze and complete campaign reports utilizing reporting tools and vendor insights
• Continually recommend and execute optimizations and report on the effectiveness of those changes
• Find opportunities to create and implement custom ideas
• Responsible for monitoring traditional and digital media and advertising trends
• Develop recommendations and POVs for new media opportunities
• Deliver formal and informal presentations to clients and internal teams
• Develop and maintain time-lines for all projects
• Serve as a resource for associates for advice, counsel, and mentorship
• Develop ability to independently manage all aspects of the brand, while briefing the Supervisors and Directors on key happenings and issues
• Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects

Qualifications

• Bachelor’s Degree
• 2+ years of experience of media planning, campaign execution and optimization
• Prefer experience in multicultural marketing & bilingual
• Prefer experience in traditional and digital media
• Strong verbal and written communication skills.
• Ability to articulate strategic insights and development
• Balanced ability to perform analytically and creatively
• Excellent time management and organization skills with the ability to continually prioritize
• Positive attitude, high level of self-motivation, and willingness to be hands-on
• Clear understanding of the media planning and buying process
• Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
• Proficient with Google Campaign Manager (CM Ad Server) and Google Analytics and Realtime bidding platforms

AAAZA is a multi-disciplined agency with a multi-cultural history targeting consumers and their behaviors in communities across America. Our cultural expertise bridges divides and opens up some of the most sought-after markets. Our farsighted insights give clarity and meaning to your communications—whether they are in broadcast, print, interactive, social, mobile, or marketing events.

Always strategic, always creative—AAAZA delivers great results in an ever-changing marketing landscape.

We are seeking a highly motivated Programmatic Media Specialist with a strong understanding of programmatic advertising and media buying to manage and optimize campaigns across multiple Demand-Side Platforms (DSPs). In this role, you will oversee the end-to-end process of programmatic media buying, leveraging your expertise to create strategic campaigns, optimize performance, and provide actionable insights.

The ideal candidate is analytical, detail-oriented, and passionate about staying ahead of trends in the digital advertising landscape. You’ll work closely with internal teams and clients to ensure campaigns deliver on objectives, exceed performance benchmarks, and drive real business outcomes.

RESPONSIBILITIES

Campaign Strategy & Planning:

• Collaborate with account management and strategy teams to develop tailored programmatic media plans aligned with client goals and KPIs.
• Research and identify target audience segments using first- and third-party data to inform campaign strategy.
• Create detailed media plans, including budget allocation, bidding strategies, and platform selection, to achieve client objectives.

Campaign Management & Execution:

• Set up, launch, and manage programmatic campaigns across leading DSPs such as The Trade Desk, DV360, Meta Ads Manager, or similar platforms.
• Traffic creative assets, implement tracking pixels, and ensure accurate audience targeting for seamless campaign execution.
• Conduct thorough quality assurance (QA) checks to validate campaign setup and confirm compliance with platform and client specifications.

Optimization & Performance Management:

• Monitor and analyze campaign performance metrics, including impressions, clicks, CTR, CPM, CPA, ROAS, and more, to ensure optimal results.
• Implement real-time optimization strategies, such as bid adjustments, targeting refinements, and creative rotations, to improve campaign performance.
• Conduct A/B testing to evaluate strategies and identify new opportunities for improvement.
• Troubleshoot issues such as under-delivery, pacing discrepancies, and tracking errors, ensuring smooth campaign execution.

Insights & Reporting:

• Prepare detailed performance reports with actionable insights and recommendations for future campaigns.
• Stay up-to-date on industry trends, competitor strategies, and new developments in programmatic advertising to inform strategic decision-making.

Collaboration & Communication:

• Serve as a programmatic subject matter expert, providing guidance to clients and internal teams on best practices and strategies.
• Collaborate with creative teams to align ad formats and designs with campaign objectives and platform requirements.
• Build strong relationships with platform representatives to leverage tools, troubleshoot issues, and stay informed about new features.

Technical Expertise & Troubleshooting:

• Troubleshoot technical issues such as incorrect tracking, tag discrepancies, and platform errors, ensuring seamless campaign delivery.
• Use technical skills to debug ad tags and resolve creative or tracking issues.
• Stay updated on ad verification tools like IAS and DoubleVerify to monitor viewability, brand safety, and fraud prevention.

REQUIRTED QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent experience.
• Minimum of 2 years of experience in programmatic media buying, ad operations, or related fields.
• Proficiency in managing campaigns on DSPs such as The Trade Desk, DV360, Meta Ad Manager, or similar platforms.
• Strong understanding of key programmatic concepts, including RTB, audience targeting, frequency management, and viewability metrics.
• Experience with analytics tools (e.g., Google Analytics, DCM) and ad verification platforms (e.g., IAS, MOAT, DoubleVerify).
• Advanced skills in Excel and PowerPoint.
• Exceptional analytical skills with the ability to interpret complex data and make data-driven recommendations.
• Strong communication skills, both written and verbal, to effectively present strategies and results to clients and teams.

AAAZA is a multi-disciplined agency with a multi-cultural history targeting consumers and their behaviors in communities across America. Our cultural expertise bridges divides and opens up some of the most sought-after markets. Our farsighted insights give clarity and meaning to your communications—whether they are in broadcast, print, interactive, social, mobile, or marketing events.

Always strategic, always creative—AAAZA delivers great results in an ever-changing marketing landscape.